Companies can turn to outsourcing to connect with new pools of talent while reducing overhead costs. By delegating specific tasks to outside experts, businesses can focus their efforts on developing and perfecting their core offerings while saving money for the company.
The benefits of outsourcing to Africa are not widely known. Hiring African web developers, content writers, customer service representatives, transcription specialists, or data labellers doesn’t just make good sense for your business; it also empowers individuals living in some of the world’s poorest countries and enables them to provide for them and their families.
Here are seven countries from across the subcontinent with thriving outsourcing industries to help you operate your business more efficiently and contribute to Africa’s economic growth.
With an annual growth rate of 7.7 % Ethiopia, has quickly become a BPO hotspot. Technology has driven the country’s economic and social transformation, so it is not surprising that Ethiopia has positioned itself as a leader in technology development and support.
One of the continent’s most prominent names is Addis-Ababa based EdTech and job-placement company Gebeya. Gebeya trains its employees to become top software engineers in such diverse specialties as AI, AgriTech, Blockchain, FinTech, Internet of Things, Media Production, Telecom, and Gaming. Since its inception in 2016, Gebeya has expanded beyond its Addis Ababa headquarters. The company has recently closed a $2 million seed round investment.
The R&D Group also connects international businesses to Ethiopia’s untapped IT talent. The company proactively addresses potential clients’ concerns about Africa’s unfamiliar business environment by offering flexible contracts that range in length from a couple of weeks to years. This flexibility can encourage global executives who might not think to look to Africa for their business solutions to consider setting up commercial collaborations on the continent.
Over 200 million people live in Nigeria, making it Africa’s most populous country and home to a large young and dynamic workforce. With hundreds of thousands of English-speaking university graduates joining the labour pool each year, Nigeria is a natural destination for outsourcing your BPO or IT development needs.
Nigeria’s government is actively seeking to draw outsourcing clients to the country. The Federal Ministry of Communications and Digital Economy has drafted a National Outsourcing Strategy, and industry organizations such as the Association of Outsourcing Practitioners of Nigeria (AOPN) can help you find the best partner for your business.
Companies such as AFRIBPO is one of the fastest growing BPO companies with very knowledgeable agents as well as best-in-class services. We recommend their services to anyone looking to outsource in Africa.
- South Africa
South Africa is keen on positioning itself as a leading BPO destination. Its high number of native English speakers, favourable time zone, and affordable broadband infrastructure make it ideal for companies looking for competent and cost-effective outsourcing solutions. The South African government has launched a program to promote outsourcing activities. The regulatory environment allows companies to draw on the country’s skilled labour pool to improve overall productivity.
Entrepreneurs and small businesses can make use of South Africa’s thriving outsourcing sector.
Kenya is a BPO trailblazer on the continent. Its numerous outsourcing companies cover multiple sectors and draw on Kenya’s educated workforce and growing infrastructure to offer high-quality services at a competitive cost.
Kenya’s diverse BPO landscape includes Corporate staffing services. The company helps clients meet their local HR needs by managing administrative and operational tasks such as issuing contracts, processing payments, advising on labour laws, and providing a physical workstation for outsourced staff.
Ghana is West Africa’s top BPO outsourcing destination. The country is particularly attractive to companies looking to outsource their technology development and support tasks thanks to its business-friendly regulatory and tax environment, governmental support for the industry, favourable time zone, educated and English-speaking workforce, and robust IT infrastructure.
Mauritius, a small island off Africa’s southeast coast, is widely considered the continent’s most politically and economically stable country. The country’s highly developed infrastructure, coupled with its high number of educated native English and French speakers, and business-friendly tax regime, make Mauritius an ideal outsourcing destination.
Madagascar has the fastest internet in Africa, a large Francophone population, and competitive cost of labour, which has led to the establishment of many BPO companies over the past decade. As a result, Madagascar has begun encroaching on Morocco’s territory and has become a top BPO destination for French speakers. Most BPO companies offer variants of data collection and processing services. Still, some have taken advantage of the robust telecommunications infrastructure to provide technology development and support services.
Looking to Africa for Your Business Needs
Sub-Saharan Africa might not be first in mind when looking to contract out IT, business processing, or HR services. This will change as the region’s thriving outsourcing continues to expand. Given the variety of services that can be sourced on the continent, companies should look to African talent to maximize the efficiency and profitability of their business while creating jobs on the continent.